Lots of hype and hysteria this week over the so-called “Mobilegeddon”, as Google begins to downrank non-mobile-friendly websites within mobile search.
A lot of people are asking us if this will destroy their website’s search ranking, and if it’s the end of the world.
The answer? No and no.
Let’s be honest. It’s 2015. You should have a mobile-friendly site already. But we all know how difficult it is for businesses and institutions to make simple updates to the info on their websites, let alone full-scale optimization for mobile.
And now that you’re getting a significant portion of traffic from mobile users, whether via social media, search engines, or referrals, consider how many of these folks are having a hard time navigating your site and getting to the information they want.
According to Mashable:
For businesses, it’s a sobering wake-up call: Get up to speed on mobile. Otherwise, get buried in search results, hemorrhage web traffic and lose revenues.
But there is a quick and easy solution that involves a mobile-responsive, search engine-optimized, and especially social media-friendly web presence in no time.
Click here and contact us today to find out how YOU can avoid Mobilegeddon!
This move by Google did not happen out of nowhere, and in recent months you may have seen certain mobile search results marked with a smartphone icon or the term “mobile-friendly” just under the title of appropriate results.
In reality, Google has already been favoring mobile-optimized websites within mobile search, so while the impending changes will certainly have an effect, it’s likely that you’ve been losing traffic for a while already.
At Ocean Drive Social, we’ve been advising clients to move toward mobile optimization and responsive layouts for quite a while, in line with optimization of content for search engines and social media sharing.
As a result, many of our clients are far ahead of the curve in relation to ‘Mobilegeddon’ and have been for quite some time.
While overhauling your entity’s entire website is definitely a worthwhile task that must be taken on periodically, it can be tough to keep up with the seemingly small yet influential changes to social media standards and search engine algorithms.
Ocean Drive Social offers solutions to keep you and your business on the forefront of these changes and allow you and your team to focus on what you do best: running your business.
While this change to Google’s mobile search is definitely a significant one, it’s only the latest in a string of changes that have rendered many websites, even those built somewhat recently, ineffective in comparison to their optimized competitors.
Don’t fall behind! Let us help you stay ahead of the game.
